What's the difference between branding and visual identity?
Think of branding as the big picture—your mission, message, voice, and how people feel when they experience your brand.
Visual identity is how you show that to the world. It’s your logo, colors, fonts, photography style, and overall look.
You need both. One builds the relationship, the other makes it recognizable. We help you shape the full package.
Why does all of this even matter?
Because a good brand makes people get it. It builds trust, shows you take your work seriously, and helps you stand out in a noisy world.
If your brand looks all over the place—or doesn’t reflect who you really are—it creates confusion. We help bring clarity so people instantly connect with your work and know what to expect.
Our Process
01
Discover
Understand your vision and values
Identify your goals and challenges
Build the foundation for an intentional brand
02
Define
Clarify your brand positioning
Develop messaging and tone of voice
Establish visual direction aligned with your purpose
03
Design
Create a cohesive visual identity system
Ensure beauty, function, and distinctiveness
Design with consistency and long-term growth in mind
04
Deliver
Provide brand assets and tools
Include detailed guidelines for implementation
Empower you to stay consistent and confident as you grow
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Brand strategy & positioning
Naming & taglines
Messaging & voice
Logo design
Custom type
Visual identity systems
Color, type & layout systems
Art direction & brand mood
Brand guidelines & toolkits
Rebrands & brand audits
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Packaging design
Labels & product design
Business cards & stationery
Brochures & lookbooks
Event collateral & signage
Menus, inserts & mailers
Printed brand books
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Photography & art direction
Product, lifestyle, & brand shoots
Social media templates
Illustration & custom graphics
Moodboards & visual storytelling
Creative consulting & visual audits
Social media strategy/marketing
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Web design
Web development
UI/UX design
Email marketing templates
Digital ads & launch assets
Interactive presentations & brand decks
Icon & graphic libraries
Social media graphics + content
Need something else?
We’ve got a great network of creatives. If it’s not something we do, just ask—we’ll connect you with someone who can help.
