PACKAGE DESIGN
PRINT DESIGN
COLLATERAL DESIGN
SOCIAL MEDIA CONTENT
PHOTOGRAPHY
VISUAL IDENTITY
Limited edition cans for their Let’s Grow Local campaign.
Let’s Grow Local is a collaboration between MadTree and local partners, focused on planting trees in climate safe neighborhoods. This year they planted 200 hundred trees in Avondale! MadTree created a limited edition honey wheat beer to celebrate the campaign. From the can design the branding came alive and was used for postcards, yardsigns, etc.
Photo: Noah Jatczak
Can illustration + package design: Mia Selle, Vessl Studio
2024 Olympics limited edition MadTree glasses campaign.
This was part of a deal to promote the award-winning beers that MadTree sells. The package design was created by Mia Selle (Vessl Studio) as well as the foamboard & poster for the campaign.
Photo: Mia Selle, Vessl Studio
Photo: Noah Jatczak
Foamboard design: Mia Selle
One of the highest performing instagram posts that month.
Brand asset ideation for MadTree Parks and Rec.
MadTree’s third location opened in Summit Park Blue Ash, Ohio, called Parks and Rec in 2025. It is very family friendly and reminiscent of a National Park visitor center. MadTree had locked down a logo, created by Cory Greiwe. However, the brand colors, patterns, and icons had not yet been locked down yet. This was exploration and ideation in an organic direction for the brand’s potential assets.
Digital Beer Boards.
MadTree changed from physical beer board menus to digital menus.
Final beer board digital menus.
Before and After
The different options presented before finalizing the design of the digital beer boards.
Social media templates.
Photography.
