Limited edition cans for their Let’s Grow Local campaign.

Let’s Grow Local is a collaboration between MadTree and local partners, focused on planting trees in climate safe neighborhoods. This year they planted 200 hundred trees in Avondale! MadTree created a limited edition honey wheat beer to celebrate the campaign. From the can design the branding came alive and was used for postcards, yardsigns, etc.

Photo: Noah Jatczak

Can illustration + package design: Mia Selle, Vessl Studio

Limited edition cans for International Women’s Day.

Celebrating International Women’s Day with a limited-edition can design for MadTree Brewing, created in collaboration with an incredible group of women, from Molly Wellmann’s gin to Freya’s work as head brewer. The project highlights a grapefruit and rosemary gin & soda and features illustrated portraits of some of the women behind it, bringing the spirit of the collaboration to life.

Molly Wellman pictured in the photo, her gin in the soda.

Also featured visually on the can to the left of the label along with many other women in the industry that brought this drink to life (including me).

Photos: Noah Jatczak

2024 Olympics limited edition MadTree glasses campaign.

This was part of a deal to promote the award-winning beers that MadTree sells. The package design was created by Mia Selle (Vessl Studio) as well as the foamboard & poster for the campaign.

Photo: Mia Selle, Vessl Studio

Photo: Noah Jatczak

Foamboard design: Mia Selle

One of the highest performing instagram posts that month.

Brand asset ideation for MadTree Parks and Rec.

MadTree’s third location opened in Summit Park Blue Ash, Ohio, called Parks and Rec in 2025. It is very family friendly and reminiscent of a National Park visitor center. MadTree had locked down a logo, created by Cory Greiwe. However, the brand colors, patterns, and icons had not yet been locked down yet. This was exploration and ideation in an organic direction for the brand’s potential assets.